How to Get Your Business Found Online

New businesses rely on getting the word out there to bring in potential customers. This takes time and there are two ways of building your online presence: 1) your website; and 2) social media. There are organic and paid approaches. Our focus in this article is about organic searches.

What are Organic Searches?

Organic searches are unpaid results that appear in search engine results for Google or Bing or Yahoo after a query.

Content is King

When your website is built, content is king. Content is highly important for Search Engine Optimization (SEO). Any content is important: Text, images, videos, and blog articles.

Popular search engines such as Google, Bing and Yahoo rank your presence online based on the content. Your website and page titles should convey your message about your business through keywords. Keywords are essential words that a potential customers use to search for a business. This means that your content should include those searched keywords relevant to your business, and your products or services. Also, your images should be labeled in the ”alt text” box with keywords related to your business.

Update Your Content Frequently

After your website has been published for the first time, it is important to update your content frequently to keep your business ranking high in the search engine results. One of the best ways is to write blog articles which can also be posted in your social media as well as your website. Be sure to include a link to bring potential customers back to your website. Posting blogs on your website and your blog is beneficial to your business by raising your brand awareness and potential customers will appreciate your knowledge and get to know your products or services.

Linking your website internally to other pages and externally to other websites relevant to your business is also beneficial to getting found online.

Your website and posting blogs on your website and social media creates followers as well as awareness of your brand. This results in bringing more people to website and hopefully more customers to your business.

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Remember, when you are creating and adding content to your website to consider keywords and key phrases. Make a list of keywords and key phrases relevant to your business. This is one of the most important aspects to getting your business found online. There are many other ways we can help you to get your business to rank well in the search engines. Contact us for a consultation.